Privacy Notice

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Animal Insights Consultancy Ltd

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Last updated: 10 October 2026

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This notice explains how Animal Insights Consultancy Ltd collects, uses and protects personal information when you visit our website, make an enquiry, book tuition or consultancy, or work with us.

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1. Who we are

Animal Insights Consultancy Ltd is the controller of your personal information.

• Registered in England and Wales: Company number 17124800

• Registered office: 8 Armstrong Close, Perry, Cambridgeshire, PE28 0DF

• Email: contact@animalinsightsconsultancy.com

• Phone: 07971 550 320

• ICO registration number: ZC123634

Carl Groombridge, Director, is responsible for data protection. Contact him using the details above with any questions about your information.

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2. Information we collect

When you contact us or make an enquiry: Your name, email, phone number, organisation, job title, and anything you tell us about your project or needs.

When you book tuition: The student's name, age, course or level, topics of interest, preferred times and video platform, and any learning needs you choose to share. For students under 18, we also collect the parent or guardian's name, relationship to the student, contact details, consent and signed terms.

When you become a client: Billing details, invoices and payment records, signed agreements, session or project notes, and correspondence.

When we contact organisations: We may use publicly available business contact details (for example, a zoo director's published work email or office address) to introduce our consultancy services.

When you visit the website: Technical information such as your device, browser, pages viewed and approximate location, collected through cookies. See section 9.

Safeguarding information: In rare cases, we may record information about a child's welfare where this is necessary to protect them.

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3. How we use your information and our lawful basis

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What we do: Reply to enquiries and arrange a free introductory chat

Lawful basis: Steps before entering a contract, or legitimate interests.

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What we do: Deliver tuition, consultancy, training and related services

Lawful basis: Contract.

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What we do: Obtain and record parent or guardian consent for under-18s

Lawful basis: Contract and legitimate interests (safe and appropriate tuition).

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What we do: Invoicing, accounts, VAT and tax records

Lawful basis: Legal obligation.

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What we do: Safeguarding children and responding to concerns

Lawful basis: Legal obligation, vital interests or substantial public interest (safeguarding of children).

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What we do: Introducing our services to organisations by post or to business contacts

Lawful basis: Legitimate interests.

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What we do: Sending marketing emails to individuals

Lawful basis: Consent only. You can unsubscribe at any time.

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What we do: Running, securing and improving the website

Lawful basis: Legitimate interests, and consent for non-essential cookies.

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What we do: Handling complaints and legal claims

Lawful basis: Legitimate interests or legal obligation.

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We do not sell your information, and we do not use it for automated decision-making or profiling.

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4. Children

We provide tuition to students under 18 only with the consent of a parent or legal guardian, who must complete our consent form and accept our terms before any session takes place.

We collect only the information needed to arrange and deliver tuition safely. Communication about bookings goes to the parent or guardian. Sessions are not recorded unless a parent or guardian agrees in writing first.

Carl Groombridge holds an Enhanced DBS certificate.

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5. Who we share information with

We share personal information only where necessary, with:

• Service providers who help us run the business, such as our website host (Wix), email provider (Google), workspace and booking tools (ClickUp), and video platforms (Zoom, Microsoft Teams or Google Meet).

• Our accountant, bank and payment providers, for invoicing and records.

• HMRC and other authorities, where the law requires it.

• Children's services, the police or emergency services, where necessary to protect a child or another person from harm.

• Professional advisers and insurers, where needed.

Our providers may only use your information to provide their service to us.

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6. International transfers

Some of our service providers store information outside the UK, including in the United States. Where this happens, we rely on recognised safeguards such as UK adequacy regulations, the UK Extension to the EU–US Data Privacy Framework, or the UK International Data Transfer Addendum.

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7. How long we keep information

Enquiries that don't lead to a booking: 12 months after our last contact.

Tuition and client records, including consent forms and signed terms: 6 years after the service ends.

Invoices, accounts and VAT records: 6 years from the end of the financial year.

Safeguarding records: The PDF does not specify a retention period.

Business outreach contacts: Until you ask us to stop, or 2 years without a response.

We then delete or securely destroy the information.

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8. Your rights

You have the right to:

• Ask for a copy of your information.

• Ask us to correct inaccurate information.

• Ask us to delete your information.

• Object to or restrict how we use it, including objecting to marketing at any time.

• Withdraw consent where we rely on it.

• Ask for your information in a portable format.

To use any of these rights, email contact@animalinsightsconsultancy.com. We will respond within one month. A parent or guardian can usually act on behalf of a child, depending on the child's age and understanding.

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9. Cookies

Our website uses essential cookies so it works properly. With your consent, we may also use analytics cookies to understand how visitors use the site. You can accept or reject non-essential cookies using the banner when you first visit, and change your choice at any time in your browser settings.

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10. Keeping information secure

We use password-protected accounts, two-factor authentication where available, and reputable service providers. Access is limited to people who need it to provide our services.

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11. Complaints

If you have a concern, please contact us first and we will try to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

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12. Changes to this notice

We may update this notice from time to time. The latest version will always be on this page, with the date it was last updated.

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Before you publish

• Add your ICO registration number (ZC123634).

• Turn on the Wix cookie banner (Settings → Privacy & Cookies).

• Link this notice in the footer and next to every form, including the tuition booking form.

• Rename the current "Privacy Policy" page to "Website Terms of Use" and remove the "must be 18 or over" line.

• Add a "Privacy" item to the Private ClickUp document: https://app.clickup.com/90122073729/docs/2kxv3dm1-1172/2kxv3dm1-1012

• Turn on two-factor authentication for Wix, Google and ClickUp.